Who we are
Welcome to TruePath Adviding, where simplifying your money matters is our top priority. Let's navigate your financial journey together with easy-to-understand advice and support tailored just for you.
We are a no frills Investment Advisory firm focusing on common sense advice so we can cultivate relationships with everyone
A main goal of TruePath Advising is to build an advisement firm that many feel welcome at and can get common sense, simplified advice, education and guidance from a close relationship with their trusted advisor.
Why does TruePath Advising focus on simplicity? The founder came from a firm that was always looking for the next fancy thing that they could pitch and sell. They prided themselves on calling it getting a competitive edge. This approach tends to be an over complication of what should be a simple process for clients. Also for this service they charged a premium fee of 1.5% base and adding additional managers to the accounts could increase the fee up to 3% when the industry average fee is 1%.
Also since they are always looking for new investments to sell to clients, there where waves of signing people up for the new product then it fell to the side when the new one comes along. This led the founder of TruePath Advising to feel these products were for sale and not always in the clients best interest.
After working at this old firm for more than 3 years the Founder of TruePath Advising decided that he wanted to do things differently, do things properly. Focus on education and stability for the every day family rather than focusing on rich business owners.
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